Elena V. Amber is a former executive, researcher, and writer working at the intersection of ecological economics, behavioural science, and sustainable consumption. Her work examines why modern markets systematically generate levels of consumption that exceed ecological limits, even as public awareness of environmental risks continues to grow.

She is the author of Emotional Capital for the Triple Win: 50 Innovative Ways to Lead the Consumption Revolution, praised by Kirkus Reviews as “a well-researched examination of consumer behavior,” and recognised with a Silver Medal in the Independent Thought Leadership category at the Axiom Business Book Awards (2026). She is a PhD candidate at the University of Nicosia, an alumna of Warwick Business School, and the Cyprus country contact for the International Society for Ecological Economics.

Her research argues that contemporary economic systems increasingly monetise cognitive and emotional vulnerabilities, turning consumption into a designed behavioural loop rather than a purely individual choice. Prior to entering academia, she spent more than a decade in senior leadership roles across telecommunications, aviation, and venture-backed startups.

Website: https://www.elenavamber.com Social: https://www.linkedin.com/in/elenavamber/ I don't have Facebook, Instagram, TikTok, or Twitter accounts.